Rural Roads

Challenge

More than half of all roadway departure fatalities occur on rural roads, and an alarming number of those occupants were also not properly restrained. While rural roads have lower volumes, they typically have higher speeds and most often little to no lighting from surrounding businesses, homes, and infrastructure. When crashes occur, it is often far from emergency response teams and access to urgent and appropriate care. One of the greatest challenges is that more developed and higher populated areas are often the recipients of funding that also needs to be applied on rural roads.

Direction

Eliminate rural road fatalities and serious injuries.